Sunday, 4 May 2014
My father never wanted me in entertainment —Toolz
Since Tolu Oniru known simply as Toolz came back from
the United Kingdom with a degree in Business and Mass
Communication from the London Metropolitan University to
take up a job in the broadcast media, things have been on
the up and up for her.
The vivacious beauty who was born in Lagos to the famous
Oniru family of Lagos is respected as an on-air-personality
for her blend of natural humour, love of most things,
showbiz, passion for music and strong African
entertainment knowledge. In this interview with Potpourri,
Toolz lets us into her world. Excerpts:
By Esther Onyegbula
It’s been over three years since you moved back to Nigeria
from the UK, how has it been? Are there any regrets?
I moved in 2009 actually. It has been one of the toughest
but most rewarding journeys I’ve been on (and still on). I
try not to focus on regrets. I miss constant electricity, hate
Lagos traffic, but I believe I have made an impact here that I
wouldn’t have, if I had remained in the UK.
People feel you have gotten to this height in your career, so
quickly, because of your privileged background; what is
your response to this?
That is not true. For the first 12- 18 months of my career, a
lot of people didn’t know my surname, and were not really
aware of my ‘privileged background’.
My family have been supportive, but they don’t really get
involved – my father wanted me to be a doctor/lawyer, so
he wasn’t particularly thrilled with my decision to get into
entertainment. Now he sees me on TV, in magazines, hears
me on radio and he respects how hard I have worked. He
never wanted me in entertainment.
Now let’s talk about your career, what do you think about
the current direction of the media industry?
I started doing radio, and have been doing that for over four
years, so I’m definitely more comfortable there. Television
needs more focus, skills etc., but it is still very enjoyable.
However, I think the Nigerian media industry is still very
young, and over the next years we can expect lots of
developments. More choice, more content, better quality
content and different ways to access Nigerian entertainment
When you started out, did you have any map for your career
trajectory? If yes, has it gone according to plan?
Getting on radio happened accidentally, it was my first
radio gig, and I wasn’t sure I was any good. In fact I was
certain I would be fired in three months, but that didn’t
happen. My career was initially on a ‘plan-as-I-go’ basis,
but now I try to plan more and set more long term goals.
The last season of The Juice featured a lot of celebrities,
which celebrity or guest story has inspired you the most
and why?
Pretty much, all the celebrities have inspiring stories to tell.
They have had to overcome different things to get to where
they are now, and each story is inspiring. All were exciting
in different ways -some because the guests said things they
shouldn’t have, and some because the guest was absolutely
hilarious. Presently, we are working on making sure The
Juice is available to an even wider audience
What is it like being a top female media personality? Are
the challenges different on account of your gender?
There are definitely challenges as it is still a male
dominated industry, but things are gradually changing.
How did you get the job as a host for The Juice? Was it
based on a recommendation or did you go for auditions?
No audition! I got a call and they told me about the project,
fast forward a year or so, and here I am!
What is the next big thing for you and what keeps you
going?
The next big thing for me is under wraps now, but what
keeps me going are my goals, and my need to make a
positive impact in the industry.
How would you describe your style (fashion& dress sense)?
My dress sense is very womanly and comfortable. I wear
what I think suits me and what is comfortable.
What is your typical day like, from dawn to dusk?
On weekdays, I’m up by 8am – if I don’t have any meetings
before my radio show, then I am at the Beat FM from 11am
till 4pm. Most days, I will have to film (for The Juice or any
other projects) or have a meeting or two. My day often ends
at 9/10pm.
How do you unwind?
I love to sleep! Reading also helps me unwind – a good
crime thriller normally helps me forget a stressful day.
Which city, country, would be a choice holiday destination
for you and why?
I’ve never been to the Caribbean, so I would love to go to
the Bahamas for the beaches, relaxed island life and
cocktails!!
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